At DemeterEHR, I led design strategy for a two-sided Electronic Health Record (EHR) platform connecting patients with In Vitro Fertilization (IVF) counsellors and clinicians. I reimagined how medical updates, documents, and conversations flow between parties to transform fragmented care into a collaborative journey.

Problem Statement

White Paper Research

Competitor Analysis

Persona

Design Process

Solution: Service Design and Solution Flow

Wireframes for…

Clinician-facing (Desktop)

Counsellor-facing (Desktop)

Patient-facing (Mobile and Desktop)

Next Steps and References